India’s 35th entrant ecommerce company made a new strategy to deliver the goods on zone wise by joining with local courier partners for on time delivery.
Post announcement from DIPP on the new 100% FDI norms, shopclues taken the strategy move to speedup their delivery compare to other competitors to acquire more customers which will show their balancesheet in positive by mid of the 2017.
In the last round of fund Shopclues valued at 1.1 million and now they are going to benefited by reducing the delivery time, reduce the shipping cost by 25% since the shipping will be in intralzonal which will drop their operating cost. Also the excellent strategy will help shopclues to focus on tier-2 and tier 3 cities which is a major challenge faced by the most of the Indian Ecommerce company
Also this will help to acquire more seller to their business which will meet the norms of DIPP without any hitch. Already shopclues planned to expand their seller from 4 lakhs to 12 lakhs by end of the year result.
Quick move from shopclues after the announcement from DIPP astonished their competitors and going to be a win-win situation by all possible ways.